COTTAGE GROVE Wis. (June 1, 2022) — Johnson Health Tech (JHT) today announced their acquisition of the fitness division of Cravatex Brands Limited, a prior distributor for JHT, becoming the first fitness equipment company to have a wholly-owned subsidiary in India. Rajiv Wallia, CEO of Cravatex Brand’s fitness business for the last 26 years, was named Managing Director of the new JHT-India office and is excited to directly manage the JHT business across India.
“Cravatex, under the leadership of Rajiv Wallia, had been a trusted partner and successful dealer of our Matrix, Vision and Horizon brand for years,” said Jason Lo, CEO of Johnson Health Tech Co., Ltd. “They have built a strong leadership position in their market over the last two decades. Johnson Health Tech sees the large potential in India and is eager to have Rajiv lead our expansion as one of our wholly-owned subsidiaries. We can rely on him and his team to deliver the high levels of service expected from JHT.”
“With its continued investment in product development, manufacturing expertise, and unwavering commitment to its customers, Johnson Health Tech is really helping to shape the future of the fitness industry,” Wallia stated. “After 25 years of partnering with JHT, I’m honored and excited to officially join their team and grow the culture of health and fitness across my home country. Their products are of the highest quality, and we will continue to support the group with best-in-class service, training and education.”
Cravatex Brands Limited will continue to operate its core business of retail and brand licensing in India.
About Johnson Health Tech
Johnson Health Tech, Inc. (JHT), Taiwan, is among the world’s largest and fastest-growing fitness equipment manufacturers and is home to some of the most respected brands in the fitness industry, including Matrix, Vision, and Horizon. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes and strength training equipment. JHT’s global management headquarters is based in Taichung, Taiwan, with global product development, marketing and engineering based in Cottage Grove, Wisconsin, USA.